Secrets of Power Marketing. Promote Brand You. The national bestseller. The first guide to personal marketing for the non-marketer. Marketing is about sending messages, creating perceptions and helping you sell more. How can you become a more powerful marketer? Read on.
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Try the Marketing Skills Audit

Maybe you hired geniuses - maybe you did not. And maybe you can't decide what you did.

It doesn't matter.

The key question is - can they be trained?

Some other key questions you might ask your trainer:
     How will you make sure people get the right training?
     How will you get and hold their attention?
     How can you ensure that your training sticks?

Successful training follows this four-step process:

     1. Establish the mindset
     2. Add knowledge of principles
     3. Practice skills and techniques
     4. Get feedback on progress to reinforce desired behavior or to correct deviations

Each step answers these key questions:

     1. Why?
     2. What?
     3. How?
     4. How are we doing?

So what is more important - content or motivation?
Good question. The answer is it depends on what you want to accomplish. In most cases you need a mix of both.

George Torok has often been asked if he is a motivational speaker. The reality is that you never want to a de-motivational speaker. Yet too many consultants, managers and executives are just that - de-motivational. They might be delivering the right message. But the message is not received because the listener isn't ready.

George Torok gets it and he can help your people get it. He knows the importance of why - and how to answer that question. Why? Because he asks that question often - of himself and his clients. So be prepared.

That is the first step in any training program. They must know why they are there and want what is being offered.

Where do we start?

Let's design the right program for you. You can both move things forward and test the waters by completing the marketing audit below.

This audit will help us identify your most pressing needs for marketing skills.

If you check nothing on this audit - then the answer is easy - we can't help you.

If you check some items on this audit - the answer is also easy - we can probably help you. We don't know for sure - until we talk.

Marketing Skills Audit

Your Name    
Phone Number    

What do you need to market more effectively?
(check all that apply)

1. Be remembered first by your clients.
2. Build more trust and credibility with your prospects and clients.
3. Stay more top of mind with prospects and clients.
4. Nurture more long-term profitable relationships with clients.
5. Offer and deliver more value without adding cost.

6. Attract more qualified prospects.
7. Use more effective marketing systems.
8. Get big time marketing impact on a shoestring budget.
9. Write and deliver a more powerful 30-second message.
10. Make more effective use of the phone and voice mail.

11. Find and use more innovative marketing ideas.
12. Promote your personal brand with more impact.
13. Harness the prime motivators that influence buying decisions more effectively.
14. Get better results connecting with CEOs and senior decision makers.
15. Better influence prospects' perceptions.

16. Benefit more from innovative alliances.
17. Build stronger rapport and trust.
18. Find more clients like your "best clients".
19. Get networking to work more effectively for you.
20. Develop more positive relationships with the media.

21. Capitalize on more free media exposure.
22. Discover more effective ways to consistently be more innovative.
23. Be seen as number one in your market.
24. Leverage your hidden resources for higher returns.
25. Leverage your database for greater results.
26. Other


Marketing Skills Training from George Torok