Have you approached a business networking event as another “Room to Work”? What a mistake that could be.

Stop doing that. It can feel slimy to you and the people who you “worked”. And more importantly it doesn’t help build your business network
Order the Book
Work with George Torok
Free Marketing Tips
Online Store
Marketing Resources for You
Marketing Articles

Menu   Business Networking: Stop Working the Room
Secrets of Power Marketing
   Who is this book for?
   Read & Write Book Reviews
   Read Book Excerpt
   The Co-authors
   Buy the Book

Executive Briefings
   Key Questions for the CEO
   Marketing Myths
   What CEOs Say
   Work with George Torok

Develop Your Business
   Executive Consulting
   Coaching Programs
   Train & Inspire your People

Arrange a Speech or Seminar
   Book George Torok
   Clients Say
   Preview George Torok
   Program Outlines

Marketing Resources for You
   Free Marketing Tips
   Marketing Articles
   Online Store

Your Marketing Expert
   About George Torok
   Contact George Torok

New Product

Headline Creator Pro

Start writing killer
headlines today. Start
grabbing more than
your fair share. Use this
unbelievable program to
write headlines that
blow your competition
away… read more

Your Guide to
Networking Success

Are you fed up with
wasting your time and
money in networking
programs that don't
produce for you?
Build more productive
networks - in as little as
30 days with these 15
strategies…read more

Follow MarketingZoo on Twitter
MarketingZoo Twitter Feed

Business Networking: Stop Working the Room

Have you approached each business networking event as another "Room to Work"? What a mistake that could be.

Some networking experts might tell you to attend networking events and be prepared to "work the room". Stop and think about that advice. Is that what you want to do? Is that the first impression that you want to imprint on contacts in your network? That they were just "worked" by you? How would you feel when you have been "worked"?

Stop doing that. It can feel slimy to you and the people who you "worked". And more importantly it doesn't help build your business network.

It's not that those misguided networking experts mean ill for you. Perhaps they are telling you what they did. Maybe they ignored or got used to that slimy feeling. That's what often happens when one doesn't know better or stop to think about what they are doing. They just rationalize it with mantras like, "no pain, no gain". Sometimes slimy people are not bad - they just stop thinking or caring about how they appear to others. How can that be a good way to build a long term relationship?

Networking is not about working the room or working people. Networking is about building relationships that are mutually productive over the long term.

Consider these four principles of good networking:
  • Networks are built on trust
  • Networking is built on relationships
  • Networking is built by connecting with people
  • Networking is about people - not rooms. And people don't like to be worked
Work the Room
You might as well just enter the room - shout your name for all to hear then throw your business cards into the air - and then leave with a flourish. You worked the room and let everyone know how little you thought of them. And you did nothing to build a strong network.

Sometimes the event organizers themselves are guilty of forcing you to work the room. They want to sell more events so they bully you to play their networking game. They announce their game: In the next five minutes give your business card to as many people as you can. What a stupid game. If you wanted to do that you would have been better to place an ad in the newspaper or throw your cards in the air.

Real networking is more about quality then it is about quantity. Networking is not about giving out your business cards to everyone in the room. Networking is not even about collecting everyone's business card. Yes, you should distribute and collect business cards, but real networking goes deeper than that.

Make a Better Business Connection
Sustainable networking starts with making a connection and finding some common ground. Then you work at building a relationship that can last years and build profitable opportunities for both of you. Don't focus on the event and don't work the room. Instead, treat the room as a setting. Make some connections and build your network by working the relationships.

The next time some "networking expert" tells you to work the room - tell them. "Don't slime me. I didn't come here for the room. I want to connect with people."

Stop working the room. Instead, start building more profitable business networks by building real relationships.

© George Torok is the author of "Your Guide to Networking Success" Find more free business networking tips at http://Businesss-Networking-Tips.org To arrange for a motivational speech or training program visit http://www.Torok.com For media interviews call 905-335-1997

List of Articles
Email to Friend
Next Article

© George Torok is co-author of the bestseller, "Secrets of Power Marketing: Promote Brand You". He is author of the ebook, "Your Guide to Networking Success". To order your copy of this networking guide or learn more visit www.NetworkingExposed.com. To receive your free copy of "50 Power Marketing Ideas" visit www.PowerMarketing.ca.