Secrets of Power Marketing. Promote Brand You. The national bestseller. The first guide to personal marketing for the non-marketer. Marketing is about sending messages, creating perceptions and helping you sell more. How can you become a more powerful marketer? Read on.
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Marketing Program Audit
Extended Learning programs

What is best for you at this time?
That is the question that we need to answer.

The devil is in the details. And that is true for a speech or seminar.

Some of the things that you might want and expect from your speaker

Content     Style     Take-aways

What does that mean?

Content - the message
What is the critical message that your people need to hear?
How will your speaker flesh out the message? How will your speaker determine the appropriate relevance of the content?

You can read about George Torok's content in his book, Secrets of Power Marketing. If you like what is in the book - you will like his message. Of course he has learned more since writing the book and you will find some of that in his articles.

How will your speaker package the message so your people receive it and understand it ? What communication and learning techniques might your speaker employ? How might your speaker entertain and motivate your people?

George's style has been described as practical, content-packed, inspiring and entertaining. The book, Secrets of Power Marketing, will give you a good idea of his writing style. You can also determine style from his client testimonials. Talk to his clients. And if you are lucky get out to see him in action.

If you want this to be more than an event - then you must have take-aways. What take-aways does your speaker offer to help cement the message? What other options are available for the keeners in your group?

Of course George Torok always provides memorable stories - with key points. You might wonder what your people will do next. Read what other program participants said they would do. We can provide additional post-program support to move your people along. You can help them with learning materials, books, audio recordings, coaching programs and tele-seminars.

Of course there might be other questions on your mind - like professionalism and ethics.

George Torok is a professional member of the Canadian Association of Professional Speakers and the International Federation for Professional Speakers and adherers to all standards of professionalism and ethics - and then some.

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A speech generally runs from 30 to 90 minutes. It is entertaining, inspirational and leaves the audience with a few key insights and to-dos. The speech can leave them feeling good about themselves - if you are happy where they are. It could leave them feeling irritable - if you want them to change, (because we only change when we are irritated). Or it might be an amalgam. It's up to you.

Here are some popular speech outlines

Any program can be personalized to your needs. The title can be altered to fit your program and theme.

Promote Brand You!
Learn how to capitalize on "Brand You". This program will reveal strategies and techniques you can use immediately to build credibility and visibility. Discover the number one way to be labeled as the expert, plus 7 other techniques to enhance your expert image. Hear the two most powerful ways to build better relationships and the key element in maintaining your network.
Book George Torok for this speech

Power Marketing®
Discover the fundamentals of creating your marketing system. Learn how to avoid costly mistakes and myths of marketing. Find more marketing resources at no or low cost. Learn how to be number one in your market tomorrow. Tough questions you should be asking yourself today. The acid test for your marketing message.
Book George Torok for this speech

Secrets of Success
Discover the best lessons from over 400 interviews with successful entrepreneurs and business leaders. Steal the real treasure of Las Vegas that Oceans Eleven missed. Look behind the curtain to reveal the secrets of David Copperfield that you can use in your business. Understand how we make decisions and how you can use that to motivate and persuade others.
Book George Torok for this speech

Build Stronger Relationships
If you want to be in business for a long time then you need to build stronger relationships. This program reveals the fundamentals of building relationships and a dozen techniques that you can apply that fundamental for huge returns.
Book George Torok for this speech

Marketing on a Shoestring
If you are operating on a shoestring budget then this program is for you. What hard and fast techniques can you use now to boost your exposure, value and profit? How can you better leverage your resources? What checks should you perform to stop wasting time and money?
Book George Torok for this speech

Seminars and Workshops

Of course, a seminar or workshop is different from a speech.

A seminar or workshop is focused on imparting more information and transferring critical skills. It can last from ˝ day to a few days. The length depends on your needs.

To make the best use of your time and resources we will design the program that best fits your needs and schedule.

Any of the above speeches can be expanded into a powerful seminar or workshop. You can mix learning points as you wish. Complete the marketing audit below to help us design the right program for you.

Marketing Audit

Your Name    
Phone Number    

What do you need to market more effectively?
(check all that apply)

1. Be remembered first by your clients.
2. Build more trust and credibility with your prospects and clients.
3. Stay more top of mind with prospects and clients.
4. Nurture more long-term profitable relationships with clients.
5. Offer and deliver more value without adding cost.

6. Attract more qualified prospects.
7. Use more effective marketing systems.
8. Get big time marketing impact on a shoestring budget.
9. Write and deliver a more powerful 30-second message.
10. Make more effective use of the phone and voice mail.

11. Find and use more innovative marketing ideas.
12. Promote your personal brand with more impact.
13. Harness the prime motivators that influence buying decisions more effectively.
14. Get better results connecting with CEOs and senior decision makers.
15. Better influence prospects' perceptions.

16. Benefit more from innovative alliances.
17. Build stronger rapport and trust.
18. Find more clients like your "best clients".
19. Get networking to work more effectively for you.
20. Develop more positive relationships with the media.

21. Capitalize on more free media exposure.
22. Discover more effective ways to consistently be more innovative.
23. Be seen as number one in your market.
24. Leverage your hidden resources for higher returns.
25. Leverage your database for greater results.
26. Other


Extended Learning Programs

If you want to sustain change and continue growth then you need to do something more than just the event approach to training.

Depending on your needs we can design a program of continued support for your people.

This could include additional information, updates, checklists, review, coaching, reminders and Q & A.

This could be delivered by via email, phone, special mailings, audio programs etc.

Book George Torok for your speech, seminar or training program
Marketing Skills speech, seminar and training from George Torok 905-335-1997

PS: Be sure to get everyone registered for free monthly marketing tips