March 31, 1999
Peter Urs Bender &
Stoddart Publishing Corp.
34 Lesmill Road
Don Mills, Ontario
Dear Peter & George:
You never get a second chance to make a first impression. In my business, presentation
is everything. When a customer comes into our store to buy a suit, we want it to be a
special experience. When a customer looks good, they feel good about themselves. It is
my belief that this confidence is a key component of success.
When I read my copy of Secrets of Power Marketing, I felt good about the book. It
looked good and I liked the structure and layout. More importantly, like a finely woven
cloth, there is quality in the detail and content of this book.
My advice to the rising executive or budding entrepreneur is to look good, feel good and
follow the Secrets of Power Marketing, to market yourself in today's competitive