Peter Urs Bender & George Torok
Secrets of Power Marketing
c/o Stoddart Publishing Corp. 34 Lesmill Road
Don Mills, Ontario M3B 2T6
Ray Kroc, the founder of McDonald's used to say, "Don't worry about
making money. Love what you're doing and always put the customer first."
That simple philosophy works. It helped build McDonald's into the largest
restaurant chain in the world. I love what I do. That energized me to open
the first McDonald's restaurant in Moscow in January 1990. It only took 14
years of persistence, imagination and cajoling to get there.
Any successful entrepreneur demonstrates these qualities. But that is not
enough. "Secrets of Power Marketing" is a guide book for small business to
follow Ray Kroc's maxim, "When you're green, you're growing and when
you're ripe, you start to rot". As long as you believe there are challenges
ahead, there will always be an opportunity to grow, both personally and
Next to a life time of experience, this is one of the most practical marketing
books I have seen. Peter and George, I know you wrote this book for small
business - but big business could learn a lot from it too.
Congratulations on a book that can help many succeed.
George A. Cohon
Senior Chairman of McDonald's Canada and McDonald's Russia
Author of "To Russia With Fries"