Peter Urs Bender & George Torok
Stoddard Publishing Corp
34 Lesmill Road
Don Mills, Ontario
mattress stores they thought I was crazy. I understand their perception...what did I know
about the mattress industry. For consumers going to shop for a mattress was just not that
interesting or enjoyable.
Today we have stores in British Columbia, Alberta and Ontario and have developed what
is quickly becoming a national brand name recognition. We did it applying the same
principles and many techniques as described in Secrets of Power Marketing. We had to
establish credibility and build relationships with customers, suppliers and the community.
We zigged when our competition zagged...and that can be unnerving, not knowing if
your way will work. It may not always work but adapting, changing and improving does!
We did not invent mattresses but we may have changed how they are sold. As a guide
book Secrets of Power Marketing is a great tool.
To all entrepreneurs I urge you to follow your dreams, challenge convention and keep a
copy of the Secrets of Power Marketing in easy reach.
Sleep Country Canada